Today’s digital advertising market has no doubt, broken records in generating ad revenue. The trend continues upward with improved customer experiences, content driven marketing, and data analytics to help marketers understand their audience. Through ad campaigns, customers are connected to mobile applications at seemingly predictable rates, which in turn drives revenue. But there’s also another venue for app marketing. Print media. Combining digital advertising with print media creates an unconventional link to customers. Usually seen as a burdensome task to create ad flyers, or presumed to not necessarily prove to be a cost-effective means to penetrate their market, print advertising may often be overlooked. Using print advertising to unconventionally link customers to mobile apps has a domino effect. Developing a good marketing strategy to include print advertising helps app-developers and businesses expand revenue channels while increasing brand identity with good old fashioned print. Flyers never go out of style. According to B2C Print, 70% of Americans prefer to read on paper and 67% prefer printed materials over digital.

Contact AdAppGuru to see how we use print media to supplement digital ad campaigns.

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